"BITTE KAI RAND was founded in 1981 by the eponymous designer who, fresh out of the Royal Danish Design Academy, acquired the most prolific Danish knitting workshop of the time, "Steen's hjemmestrikkerier", and quickly became Copenhagen’s equivalent to Sonia Rykiel in Paris. The brand has been ahead of the game, featuring real people in their advertising since the ’90s including a mother breastfeeding her child, an older lady with a gold tooth and a gorgeous street cast of shiny, happy people from all over the world. More than ever the heritage of the brand is preserved because passion, playfulness and a refusal to follow conventional commercial restraints or short-lived trends are still at the heart of each collection. The clothes are created for real people, colourful parties, work, pleasure and play. They are created for all the women who would rather stand out than fit in."
