Sylvia Pichler's affinity for metallic and construction materials has been a family affair from the beginning. It was her grandfather and father, a blacksmith and an architect respectively, who instilled into her a profound love for haptic experiences. She became an architect herself, but ultimately transformed her vision of materials and design into uniquely shaped, minimalist handbags when she founded ZILLA in 2005 in Northern Italy.

Pichler starts out by repurposing materials, thus giving them a new life in an altered shape. This approach is a fundamental part of her creative process and the key to her brand’s ongoing success.