“I believe women should dress in a way that is effortless but polished. I love seeing someone’s personality come to life through their wardrobe choices. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted.”
- Amy Smilovic, Founder & Creative Director

Following the virality of her Instagram styling series, American entrepeneur Amy Smilovic saw her brand grow to new heights. Founded in 1997, Tibi explores ready-to-wear through the lens of creative pragmatism. While living in Hong Kong, Smilovic began sourcing high quality materials from Italy and France. Each collection focuses on several high quality foundational pieces that contribute to an intentional wardrobe. Functionality and versatility are essential to the brand’s selection, as pencil skirts, A-line dresses, and casual trousers permit endless styling options.