Elena Velez

The Wisconsin-born creative Elena Velez launched her eponymous label in 2021, priding herself on her Midwestern roots. The brand is guided by its respect for artists that exist outside of the typical creative capitals. Through collaboration with regional artisans, Velez uses unique textures and forms to create a new vision of womenswear rooted in middle-American sensibilities. Natural fibers, unfinished edges, and the exploration of unconventional shape are distinguishing features of this exciting new brand.