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The New Blak

The New Blak founder, Amanda, previously worked in chain stores where she witnessed the detrimental effects of fast-fashion and mass production. After observing the immense waste, the promotion of "disposable" clothing, and the pressures to overbuy, she knew that she wanted, and needed, to help the apparel industry. The New Blak was created to provide customers with better buying options.

The New Blak relies on sustainable bamboo and organic cotton fabric. The New Blak sources all fabric for production from a trusted seller in LA or, for our graphic tees, from ethical and sustainable wholesale companies. We strive for our customers to know exactly where and how their clothing is being made.

We are proud to say that The New Blak team makes each garment with LOVE in Louisville, Kentucky.